PinnedA Day of DisconnectDuring the pandemic, the internet has been the essence of our existence. From working to socialising, the level of connectivity that these unseen frequencies have granted us has been paramount. Yet, it can be very overwhelming. …3 min read3 min read
May 1, 2021Personal Data? No Chance…!If you use the internet, whether you like it or not, information that was once uniquely yours is out there for the world to assimilate. Perhaps you don’t use social media, but it doesn’t mean you’re protected from the binary code ‘cookie’ monster. Every time a link is clicked, a…3 min read3 min read
Mar 16, 2021Engaging in the email ageEmails have been around since 1971. Developed by Ray Tomlinson, SNDMSG was an early electronic mail program, capable of delivering the first networked messages and directly addressing them using the @ symbol. Now, an estimated 319.6 billion emails are sent and received worldwide per day. Statista reports that this is…3 min read3 min read
Mar 6, 2021Choose To ChallengeMarie Curie, Malala Yousafzai, Florence Nightingale. What do all these people have in common? Pioneering women who wanted to change the world, challenge expectations and make a difference. All over the world, groups are constantly being abused, overlooked and marginalised solely because of their gender, ethnicity or beliefs. …3 min read3 min read
Feb 24, 2021Freeze, freeze, freeze.Economising has been at the forefront of many minds over the past year. For a lot of people, when money has been especially tight from unexpected redundancies and furlough, seeking a way to save pennies has become even more important. I’m not talking about a literal piggy bank, rather some…6 min read6 min read
Feb 13, 2021The Subscription StrategyConvenience, value and…sustainability? — This will probably come as little surprise, but the Covid-19 pandemic has led to a significant shift in online spending. Food stores have reportedly had the biggest growth, according to the Office for National Statistics. As a necessary spend, this trend is not unexpected. In 2020, Alvarez & Marsal and…Sustainability4 min readSustainability4 min read
Feb 7, 2021The Business of FitnessResearch has shown that regular exercise has a significant impact on both physical and mental health. From reducing risks of chronic conditions such as diabetes and heart disease, to aiding depression and dementia, keeping fit is proven to have a positive effect (NHS England). If the past year has taught…Fitness4 min readFitness4 min read
Jan 30, 2021The Knight of Arcadia , A Kingdom CollapsedOnce upon a time, there was a retail collective known as the Arcadia Group. This parent company comprised of well-known clothing brands such as Topshop, Miss Selfridge, Dorothy Perkins and Burton. In late November 2020, it fell into administration. Since the Covid-19 pandemic began, businesses have been challenged more than…Retail4 min readRetail4 min read
Jan 25, 2021Digital Marketing: The ‘TikTok’ Shift.The global pandemic we are currently facing has encouraged many of us to diversify our means of entertainment. Not only has the detriment to physical health been significant, but also to mental health. At a time like this, the existence of platforms such as ‘TikTok’ have been a source of…3 min read3 min read
